Products change, videos don't
An agency explainer is outdated the moment you ship a new feature, and redoing it costs as much as the original.
Startups & SaaS
Explain your product in sixty seconds.
A clear explainer can do the work of a sales call. Etchly turns your product description into a narrated, animated explainer for your landing page, onboarding flow or pitch deck, and you can update it whenever the product changes.
Why video feels out of reach.
Abstract products are hard to show
Software, services and ideas don't film well. They need illustration and motion.
Every launch needs a video
Feature announcements, changelogs and onboarding all compete for the same tiny budget.
Videos you can make this week.
Homepage explainer
Problem → solution → how it works → call to action, in 60–90 seconds.
Feature launches
One short video per release for social and email.
Onboarding
A walk-through series for new customers.
This vs that
Compare your approach with the old way, side by side.
Pitch & investor updates
A narrated two-minute story of traction and roadmap.
Help-center videos
Turn top support articles into 45-second how-tos.
The classic explainer structure, written for you
Pick the concept-explainer or problem → agitate → solve structure and Etchly writes the hook, the problem, your solution, how it works, proof and a call to action, fitted to your target length. Read the anatomy of an explainer video.
Update it in minutes when you ship
Changed your pricing or added a feature? Edit the line, regenerate just the scenes that changed, and re-render. Everything else is reused, so updates cost a few credits instead of a new agency invoice.
Horizontal for the site, vertical for social
Render 16:9 for your landing page and YouTube, and 9:16 for launch posts on LinkedIn, X, TikTok and Reels, with the same script, voice and brand kit.
A minute of video, priced honestly.
Seedance figures use typical third-party API rates of $0.42–$0.68 per generated second at 1080p with audio (October 2026). Generative clips run roughly 5–15 seconds, so a 60-second video is several generations stitched together. Prices change, so check the provider. The Etchly range is a 25-credit, 60-second video with 16 new illustrations on the Studio to Starter plans.
Features that matter here
AI script writer
Narration fitted to your target length, plus scene-by-scene direction, titles and post copy.
Learn moreMotion engine
Parallax, camera moves, draw-on line art and talking characters, made from stills instead of per-second generated footage.
Learn moreBrand kits
Your palette, fonts, logo, handle, icons and end card on every video.
Learn moreRead next
What Is an Explainer Video? Structure, Length and Examples
What is an explainer video? Learn the six-part structure, ideal length by use, popular styles, honest cost ranges, and a sample 60-second script outline.
9:16 vs 16:9: Which Video Format Should You Use?
Vertical or horizontal video? Compare 9:16 and 16:9 by platform, caption safe zones, ideal lengths, and how to repurpose one script into both formats.
Seedance or animated stills? When you don't need generative video
An honest framework for choosing between generative video like Seedance and animated stills: which formats need real motion, which don't, and a hybrid approach.
Questions, answered.
Can it show my actual app UI?
Etchly illustrates concepts and scenes rather than recording your screen. For pixel-exact UI walkthroughs, pair a short screen recording with an Etchly explainer.
How long should a product explainer be?
60–90 seconds for a homepage, under 45 seconds for social, and 2–3 minutes for onboarding or deep dives.
Can I keep my brand fonts and colors?
Yes. Brand kits apply them to every video.
Make your first video free.
10 free credits on signup, enough to script and produce a short 15-second video. No card required.