Starter
$15/month
60 credits every month
For trying things out and the occasional video.
- About 2 brand-new 60-second videos*
- All video styles, 9:16 and 16:9
- Series & style presets
- ≈ $6.25 per finished 60-second video
Pricing
Simple credits. Start free.
Every account starts with 10 free credits and no card. You're only charged for work actually done: anything reused is free, and unused reservations are refunded.
Pro
$39/month
200 credits every month
For creators and businesses publishing every week.
- About 8 brand-new 60-second videos*
- All video styles, 9:16 and 16:9
- Series & style presets
- Priority rendering
- ≈ $4.88 per finished 60-second video
Studio
$99/month
600 credits every month
For daily uploads, agencies and multiple brands.
- About 24 brand-new 60-second videos*
- All video styles, 9:16 and 16:9
- Series & style presets
- Priority rendering
- ≈ $4.13 per finished 60-second video
What does a video cost?
- 1–2
- credits for ideas, recommendations, a script or a revision
- 2 + 4/min
- credits to produce and render a video
- 1
- credit per new illustration
* A 60-second video with 16 brand-new illustrations is about 25 credits from idea to MP4, including script, voice, art, music and captions. Videos that reuse illustrations cost less, and re-renders that reuse everything are free.
What real videos cost.
Approximate credits from idea to finished MP4, including script, voiceover, illustrations, music and render.
| Video | Credits | On Starter | On Pro | On Studio |
|---|---|---|---|---|
| 30-second social clip 8 new illustrations | ≈ 14 | $3.50 | $2.73 | $2.31 |
| 60-second explainer 16 new illustrations | ≈ 25 | $6.25 | $4.88 | $4.13 |
| 3-minute YouTube video 40 new illustrations | ≈ 56 | $14.00 | $10.92 | $9.24 |
| Re-render after a text or timing edit All art reused | Free | $0 | $0 | $0 |
Estimates: script (2) + produce (2 + 4/min) + 1 per new illustration. Your numbers vary with length and how many illustrations a video needs.
Top up anytime
Credit packs
Need more one month? Add a one-off pack on any plan.
50 credits
$15 one-off
$0.30 per credit
150 credits
$39 one-off
$0.26 per credit
Every plan includes
Everything, no add-ons
- AI scripts with scene direction, titles and post copy
- Hundreds of natural AI voices
- Every illustration style and the cinematic motion engine
- Original music beds and sound effects
- Word-timed captions, burned in
- Brand kits, style presets and series planning
- AI review and plain-English fixes
- 1080p MP4 in 9:16 or 16:9, −14 LUFS audio
The same minute, a fraction of the cost.
Seedance figures use typical third-party API rates of $0.42–$0.68 per generated second at 1080p with audio (October 2026). Generative clips run roughly 5–15 seconds, so a 60-second video is several generations stitched together. Prices change, so check the provider. The Etchly range is a 25-credit, 60-second video with 16 new illustrations on the Studio to Starter plans.
Pricing questions
What is a credit?
Credits pay for the AI work in a video: writing, voice, illustrations and rendering. Ideas cost 1 credit, a script 2, producing 2 plus 4 per minute, and each new illustration 1. A typical brand-new 60-second video is about 25 credits.
Is there a free plan?
Every new account gets 10 free credits with no card required. That's enough to write a script and produce a short 15-second video to see the quality for yourself.
Do unused credits roll over?
Currently, yes. Each paid invoice adds your plan's monthly credits to your balance, and credit packs add to the same balance, so anything you don't use stays available.
What happens if a render fails?
Credits are reserved when you start and settled when the work is done. You only pay for work actually completed, and unused reservations are refunded automatically.
Can I cancel anytime?
Yes. Manage or cancel your subscription from the billing page through Stripe's customer portal.
Why is it so much cheaper than generative video?
Generative video models bill per second of footage and per reroll. Etchly generates still illustrations at 1 credit each and animates them with its own motion engine, so the price doesn't grow with every second of video.
Make your first video free.
10 free credits on signup, enough to script and produce a short 15-second video. No card required.