The first two seconds
Without a strong hook nobody sees the rest, however good it is.
Everyone
Vertical videos people actually stop for.
Short-form rewards volume and hooks. Etchly writes a hook built to stop the scroll, voices it, illustrates it and burns in captions for silent autoplay, all in 9:16 and ready to post.
Why video feels out of reach.
Most viewers are on mute
No captions means no message for a large share of your audience.
Volume burns people out
Posting daily by hand turns a hobby or a side hustle into a second job.
Videos you can make this week.
Hot takes
Contrarian or bold-claim hooks in 20 seconds.
Quick tips
One actionable tip per video, numbered as a series.
Did you know
A surprising fact with a payoff at the end.
Signs you're…
Self-identification lists that get shared.
Countdowns
Ranked lists with a progress header.
Micro-stories
Drop the viewer into the middle of a moment.
Hooks first, by design
Choose from 17 hook types, from curiosity gap and pattern interrupt to POV and warning, or let Etchly recommend one for your topic. The opening line, title and first visual are written together.
Captions made for silent autoplay
Karaoke, pop, boxed or minimal captions are word-timed and burned in. They're designed to stay readable around the platform's on-screen buttons.
Shorts cost less
A 20–30 second video needs fewer illustrations and less narration than a full minute, so it costs well under 25 credits. Plan a series and produce a week of posts in one sitting.
A minute of video, priced honestly.
Seedance figures use typical third-party API rates of $0.42–$0.68 per generated second at 1080p with audio (October 2026). Generative clips run roughly 5–15 seconds, so a 60-second video is several generations stitched together. Prices change, so check the provider. The Etchly range is a 25-credit, 60-second video with 16 new illustrations on the Studio to Starter plans.
Features that matter here
Hooks & structures
17 hook types, 22 structures, emotional angles, tones and CTAs.
Learn moreCaptions & audio
Word-timed burned-in captions, original music and SFX, per-effect faders, −14 LUFS.
Learn moreAI voiceover
Hundreds of natural voices, tuned pacing, silence tightening and word-level timing.
Learn moreRead next
10 Hook Formulas That Stop the Scroll (With Examples)
Ten proven video hook formulas with example lines for finance, history, a local bakery and fitness, plus how to pair each hook with the right script structure.
9:16 vs 16:9: Which Video Format Should You Use?
Vertical or horizontal video? Compare 9:16 and 16:9 by platform, caption safe zones, ideal lengths, and how to repurpose one script into both formats.
How to Make an AI Voiceover Sound Human
Make your AI voiceover sound human: pick the right voice, write for the ear, use punctuation for pauses, set pacing, fix pronunciation and mix to -14 LUFS.
Questions, answered.
What resolution are the videos?
1080×1920 H.264 MP4 for vertical, or 1920×1080 for horizontal.
Can I post directly to TikTok or YouTube?
You download the MP4 along with a ready-made title, description and hashtags, then upload it to any platform.
How long can a short be?
Any length. Most short-form videos land between 15 and 60 seconds.
Can I run a faceless account?
Yes. Etchly is built for it: see the guides for a faceless TikTok account, faceless Instagram page and faceless YouTube Shorts.
Make your first video free.
10 free credits on signup, enough to script and produce a short 15-second video. No card required.